Top 5 Ways that Website Design Affects SEO Rankings
Does changing website design affect SEO? Definitely Yes. Website is a digital store for every online business where visitors land first. Making the site responsive, SEO friendly and convenient is crucial these days. Without potent Design, your visitors may get bored or tired of driving your Site pages. As a result, customers bounce back to the previous page or exit directly.
In 2022, a high bounce rate or bad user experience can negatively impact site rankings. So it is crucial to follow potent website design for effective SEO. Sites with excellent UI/UX, less bounce rate, and faster load drive most of the traffic on primary keywords.
Below, we give you the Top 5 Ways that Website Design Affects SEO Rankings.
How web design affects SEO
Responsive Design creates compatibility
Responsive Design allows sites to adjust in multiple widths. Whether it is mobile, laptop, or tab, the site’s flexibility is auto-compatible with different devices. Responsive Design allows users to navigate site content without getting messed up.
Besides, the blogging industry knows how important responsive web design is today. An estimated 5.7 billion users surf the internet through mobile devices. Indeed, this is 83.2% of the global population. It means more than half of the google traffic comes from mobile devices.
Google already made mobile-friendly rankings decades ago. So without mobile-friendly or responsive Design, your site loses the majority of traffic. If your site is compatible enough, you get the following benefits
- Enhance users experience
- Boost readability
- Keep user’s attention high on your site
- Promote more pages
- Build trust and credibility
- Improve sales
Faster Load time
Did you know the first five-second load time has a majority impact on conversion rate. Experts say the ideal load time for websites is 2.9 seconds. Indeed, this is the highest page load time for 50% of the listed websites.
For E-commerce sites, this duration should be 2 seconds. Another report says that nearly 70% of consumers admit that load time impacts their willingness to purchase online. Site that loads fast has the highest potential of ranking.
So this is the importance of faster load time. How should you boost website speed? Follow potent website designing.
Do not add unnecessary things to your website. Most commonly, HTML, JAVA, images, plugins, etc., bloggers keep their site simple and clutter-free. Below are the steps which you can follow to improve page load time
- Selected no.1 Hosting for performance
- Optimize your images
- Cache web pages
- Minimize codings like HTML, JAVA, and CSS
Remember, website speed is the major indicator of SEO ranking. You can improve the load time by following a simple and clean website design.
Lower bounce Rate
Many bloggers believe bounce rate is measured by the total number of “exit pages.” It is not true; google calculates the length of the user’s navigation on a single page.
That’s why keeping your website fast, simple, and easy to use is crucial. Users will exit immediately if your site takes much time to load on a mobile device. Indeed, this is a bad thing for SEO ranking.
Simple and clutter-free website design helps to keep users’ attention on pages. Your visitors should find the website easy to operate. These features will improve bounce rate effectively.
- Tips to improve bounce rate
- Keep site mobile friendly
- Reduce page load time
- Make searches easy
- Easy to navigate tools
So potent website design reduces bounce rate effectively.
Make content Easy to read
Clutter or plagiarism-free content is also a part of a potent web designing strategy. No one has time to read long paragraphs. An estimate says average user attention stays between eight to ten seconds. Within this period, your site content has to align with visitors’ needs.
Poor website design makes content reading difficult. The writer adds many styles, images, text, color, format, clips, or widgets to the content. Average quality design can ruin the content Style and mess up visitors’ moods.
Most commonly, it happens when your site is not responsive enough. Long or highlighted text gets messed up on different widths in that situation.
That’s why it is important to make Design compatible with content.
- Make space to visualize your important text
- Use uppercase correctly
- Avoid long sentences or text
- Remove Duplicate or plagiarism content
For better website design you take help from the top website design company in India.
Easy to Operate
In the end, an easy-to-navigate website is more important. The purpose of the website design is to simplify the site or brand visuals. Bloggers should follow particular types of Design as per businesses. Whether it is an e-commerce store, blog, etc., designing should align with needs.
Besides, the Design should be simple and clutter-free. Place images properly, apply easy-to-operate buttons, Highlight importance etc. Remember, users have less patience in navigating a site. Within seconds your site should catch the user’s attention.
Simple and easy-to-operate web design helps to rank faster on this search engine. Tips to make effective website designs
- Keep your homepage simple and clutter-free
- Design with visuals in a appropriate manner
- Prepare easy-to-read website content
- Make sure the site is easy to navigate.
- Stay mobile-friendly or responsive enough.
If your site has the following qualities, your site ranks fast on search engines.
Conclusion;
So these are the Top 5 Ways that Website Design Affects SEO Rankings. Remember, potent website design catches more users’ attention and boosts SEO rankings. This is not a single job that completes within minutes. There are several steps to follow for potent website designing. If your site is simple and easy to navigate, there are high chances of getting a better ranking.