6 Signs Its Time for a Website Redesign
Have you ever thought that your current website is working as a salesperson in this current digital age? In today’s pandemic times, with almost majority of businesses has seen a massive surge through online. They are getting huge business prospects with the amount of people who are viewing their website which are turning into leads. But sometimes you have to update the salesperson (website) to bring in more business.
With changing trends and opportunities it will be extremely easy for any business owner to feel like they are getting outdated. So what to do then? Simply, REDESIGN the Website. If you say, now is not the time. Well, anytime is the best time for redesign. We have covered six reasons which give you ample reasons to mull over redesigning. So here we go!!
- Achieving more Traffic by Rebranding
We totally agree that with current website redesign timeline, it can crunch in more traffic. This could be achieved by optimising search. In this regard, content helps massively. If your prior website lacks content, then it is high time you should add it. Research shows that when a blog is featured on website, then there is 434% chance of ranking high on any search engines. Also, with the finding of enough relevant keywords and asserting those via numerous ways like; linking them through blogs and posts. This helps in understanding relevance and value between content on the site.
- You are Embarrassed of the website contents
If you ask any business owners what they have done wrong? A lot of business owners can give you a correct notion of their misgivings. Same is the case over here, the business owners know that their website is outdated, doesn’t actually show the expansion they have done with the services. A lot of times business owners won’t say the name of website. As in business world having outdated website is worse than having no website. This clearly shows unprofessionalism.
- Optimizing the site for mobile users
In 2019, 58% of organic search engine visits were through mobile device. If the numbers are any true, it is always a huge opportunity for website who are still vending out laptop access should switch to mobile device access. Since, this is so popular Google dishes out mobile friendly sites first therefore giving user friendly experience. It would also be helpful if functionality is also added. The website should be easy to use, easy to understand and easy to navigate. Website can use chat service which will give customised solutions to every problem.
- Purpose of the site has changed
Every trend changes in 6 months and that there is always a change in marketing policy. While, you clearly don’t need to redesign the full site. But it would be advantageous to check-ever so often that the purpose is still align with new marketing plans. For instance, the apparel is the end product of business and your new goal is to give customers the taste of experimentation with looks. Then the owners should ensure that there are enough videos on your website where influencers/models / customers are revamping their look using your brand.
- Your third party tools are outdated
The site has been set for quite a while with the third party tools such as shopping cart widgets. But these tools haven’t quite picked up the marketing trend or the site has been quite slow to process. Then ask these questions to determine for replace/removal of tools.
- Are tools working properly?
- How are these tools helping in giving better customer experience?
- Are improved versions available in the market?
Nothing drives away customers like outdated tools. So make the move in correct direction towards modernity. This will appeal more to visitors and can help in generating traffic which can become potential leads.
- With massive traffic come leads
Acquiring a potential lead requires one thing only: website redesign timeline. This would only be achieved when visitors can get given necessary information. First is, who you are? Second is, what you do and third is defining your target audience. For instance, your website has elucidated all the features of your service. But, call-to-action is sub served in some other page of website. Subsequently, if there is a misalignment of vision between prior website and current one, then it is a time for redesign.
- Competitor’s stakes have just got higher
It is not a good idea to upgrade your site when there is an overhaul of change on competitor’s site. We say that it would be a wise decision to upgrade your website if the change in competitors’ website is putting your search rankings down. Also, analysing the competitors’ site and propaganda, you can easily discern what they have got and what your website lacks. Then it is a clear indication for rolling of sleeves. While you should maintain and edge in search and adjust your SEO to gain the top SERPs.
If you are observing any one sign from above, then it is the best time for website redesign and cut out the work to gain a footing in the market. The website is always meant to bring the business and leads aboard. Well, we have covered you in these aspects and will help in getting maximum leads. We are one of the best Web designing company in Delhi and we provide as customised solution to every problem.